Growth, delivered by B2B creators

We put the right voice in front of your buyers, whether that's a single campaign or a name attached to your brand for the long run. Tell us the moment. We handle the rest.

Managed end to end
Strategy, shortlist, scope, pricing, timelines, delivery.
Built for B2B
Buyer trust, category authority, and credible context.

How we choose creators for your brief

  • Who They Reach

    Audience Fit

    We look at the make-up of the audience: job titles, seniority, sector. Reach only counts when your buyers are in it.

  • What They Know

    Topic Authority

    Every creator we work with already posts about your category. They know the language, the debates, and what their audience care about.

  • How they Show Up

    Brand Fit

    We match creators to you on tone and style, so the content sounds like something you'd publish and something they'd have posted anyway.

Services

The key services we offer brands

  • 01

    Brand partnerships

    Campaign activation

    Partner with our creators to reach their audience and gain their trust for your brand.

    Formats

    • Social posts
    • Video content
    • Newsletters
    • Blogs

    Best for

    Product Launches, Sponsorship Programs, Hands on Use Cases and Builds, Thought Leadership.

  • 02

    Ambassador programs

    Long term value

    Build long term campaigns and ambassador programs with our creators, over 3, 6, 9 or 12 months. The best option for those who want to have long term associations and build audience trust.

    Formats

    • Brand ambassadors

    Best for

    Longer term engagements, including a range of content and IRL commitments. Have a true brand ambassador.

  • 03

    Speaking engagements

    Room impact

    The person the room actually came to hear. We book it, brief the speaker, and handle the logistics end to end.

    Formats

    • Keynotes
    • Webinars
    • Podcast guests

    Best for

    Rooms that need practical authority, not generic inspiration.

  • 04

    Live events

    Presence & programming

    Our creators can show up to your event, make an appearance and create content there that can extend the impact of your event beyond your event day.

    Formats

    • Event Facilitation
    • Attendance & content
    • Hosting & moderation
    • Retreats & summits
    • Executive engagement

    Best for

    Relationship-building, market education, and experiences people talk about after.

Bring the brief, we'll do the rest.

Format, voice, story, delivery. Handled every step of the way.

Send a brand brief
  1. 01. Brief the moment

    What's happening, who needs to hear it, and why now?

  2. 02. Match the voice

    Shortlist credible experts by audience trust, authority, availability, and fit.

  3. 03. Shape the story

    We brief the creator and work the piece with them until it's actually right, not just on time.

  4. 04. Manage delivery

    Contracts, production, timelines, reporting. Off your plate.

We're ready when you are.

Send the brief and we'll come back with the mix, the shortlist, and a plan.

FAQs

Questions before you brief.

How services fit together, what to expect from a brief, and how we scope work.

Each of our creators has a unique rate card. We'll review your deliverables list, campaign length, and timelines, then share pricing with you on request.

A brand partnership is a single campaign activation, such as a product launch or sponsorship, delivered through formats like social posts, video, or newsletters. An ambassador program is a longer-term commitment, typically running 3 to 12 months, for brands that want an ongoing, consistent association with a creator that helps build audience trust for your brand over time.

Credible is part of the PepTalk Co Group, a global keynote speaker agency. We book the creator, brief them on the event and audience, and manage the logistics end to end, covering keynotes, webinars, and podcast guest appearances. This service is suited to rooms that need practical, credible authority rather than a generic guest speaker.

Live event bookings can include event facilitation, attendance and content creation, hosting or moderation, and appearances at retreats or summits. Creators can also produce content at the event itself, which extends the event's reach and impact beyond the day it happens. We can discuss your requirements as part of the project briefing.

Our process runs in four steps: briefing the moment (what's happening and who needs to hear it), matching the voice (shortlisting creators by fit and availability), shaping the story (working the content with the creator until it's right), and managing delivery (contracts, production, timelines, and reporting).

We match on three criteria: audience fit (who the creator reaches, by job title, seniority, and sector), topic authority (whether they already publish in your category), and brand fit (whether their tone matches what you'd actually publish). All three need to align before a creator is shortlisted.

The creator does. You brief the message, the audience, and the non-negotiables, and they decide how it lands with their audience, because that judgement is what their audience turns up for. Content that reads like it came from a brand deck doesn't work on these channels. You see and approve the work before it goes live, and scope and usage rights are set out in the contract.

We agree success metrics and KPIs with you before work starts, track the data, and report back after the campaign against your key metrics.

Exclusivity means a creator agrees not to work with your direct competitors during a set period of time. We'll negotiate and manage this with you as part of the commercial terms of the engagement.

Engagements range from a content drop, scoped to one date, up to ambassador terms running 3 to 12+ months. In general, brand partnerships and retainers run longer than speaking or live event bookings, which are usually tied to a single occasion.

Usage rights are agreed per engagement and set out in the contract, covering how long you can use the content, on which channels, and whether it can run in paid media. We manage contracts and usage terms as part of overseeing delivery.