Cover image for Louis Grenier

Louis Grenier.

Founder and author of Stand The F*ck Out. The positioning voice B2B founders and marketing leaders already trust.

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Combined Audience
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LinkedIn followers
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Newsletter subscribers
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Million Podcast Downloads

About Louis.

Biography.

Louis Grenier is the founder of Stand The F*ck Out, a positioning and go-to-market consultancy for established B2B companies, and author of the bestselling book of the same name.

He works with companies that have survived the funding rounds, the pivots and the reorgs but are now losing ground to AI noise and lookalike competitors. The job is finding the edge they are already sitting on and making it impossible to ignore.

His clients include Dropbox and Ahrefs, and his podcast has passed 2 million downloads. Harry Dry of Marketing Examples calls him the positioning GOAT. Sançar Sahin, former VP of Marketing at Typeform and Hotjar, describes him as to positioning what Hoover is to vacuum cleaners.

Recent stages include The Marketing Meetup Conference in London, Microconf London and The Growth Summit in Manchester. Brands partner with Louis to reach founders and marketing leaders at established B2B companies, an audience that responds to specificity and tends to ignore anything that sounds like a pitch.

Louis's presence across channels.

PlatformFollowers

LinkedIn

@louisgrenier

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Newsletter

newsletter

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What Louis covers, and who shows up for it.

Talks About

  • Positioning & Differentiation
  • Go-to-Market Strategy
  • Marketing
  • Branding
  • AI Strategy & Leadership

Audience

  • Marketing Leaders
  • GTM & RevOps Operators
  • Founders & Entrepreneurs
  • SaaS & Tech Companies
  • Enterprise & Mid-Market

Best for

  • B2B
  • Software & Technology
  • SaaS
  • Marketing & Agencies
  • Artificial Intelligence

Formats available.

  • Brand partnerships

    Louis brings the channel and the credibility. Social, newsletter, video, and more, running as long as the work needs..

    Channels & formats

    • LinkedIn

      • Video Post
      • Image Post
    • Newsletter

      • Brand Feature
  • Speaking

    Keynotes and fireside chats built around Louis's own stories, lessons, and hard-won experience.

    Formats

    • In-Person Keynote
    • Virtual Keynote / Webinar
    • Podcast Guest
    • Fireside Chat
  • Live events

    Founder summits, product launches, and closed-door exec sessions. Louis hosts the room, then brings it home to their own audience.

    Formats

    • Event Facilitation
    • Attendance & content
    • Hosting & moderation
    • Retreats & summits
    • Executive engagement
  • Ambassador program

    Ongoing, not one-off. Louis takes on a small number of brand partners per year.

    Formats

    • Brand ambassador

FAQ

Questions before you brief Louis.

How booking works, what to expect, and how we scope work with Louis.

Louis has his own rate card, and the cost depends on the format, the deliverables, and how long the engagement runs. A single LinkedIn video sits at a very different level to a nine-month ambassador programme. Send us your brief with what you have in mind and we'll come back with pricing for Louis specifically.

We move quickly. Social and newsletter partnerships can go from brief to live in about a week when the diary allows, and live dates and ambassador programmes may need a little more notice. The real constraint is that Louis gets booked up, and we deliberately limit how much sponsored work any creator runs in a given period. An audience that sees back-to-back brand posts stops trusting them, and it's your campaign that pays for that. Send us your date with the brief and we'll tell you straight away what's open.

Yes. Louis takes in-person keynotes and live event bookings internationally, with travel and accommodation costed into the engagement. If the budget or the timing doesn't support travel, he also does virtual keynotes, webinars, fireside chats, and podcast appearances.

Louis writes and produces his own content. You brief the message, the audience, and the non-negotiables, and he decides how it lands, because that judgement is what his audience turns up for.  Scope and usage rights are agreed in the contract, and you see the work before it goes live.

Usually yes. Louis  may work with more than one brand in a category over time, but what matters is how it's spaced and what's agreed. We manage that actively, with exclusivity periods and gaps between competing campaigns, so your work isn't running alongside a competitor's and neither of you is paying for a diluted message. Tell us your category in the brief and we'll be straight with you about what's already committed.

Interested in working with Louis?

Every query gets a rapid response from Louis's manager.

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