Cover image for Mathieu Cognac

Mathieu Cognac.

VP of Revenue Operations at Seismic. The operator CROs and RevOps leaders turn to for scaling GTM past $1B.

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Leader at Seismic, Genesys and Coursera

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About Mathieu.

Biography.

Mathieu Cognac is a revenue operations leader with 18 years driving growth and transformation across enterprise SaaS organizations.

He is VP of Revenue Operations at Seismic, leading a global team across go-to-market strategy, sales, marketing, customer success, partner operations, deal desk and incentive design. He was previously VP of Global Sales and Marketing Operations at MessageBird, valued at $3.8 billion, and led Strategy and Revenue Operations at Coursera, supporting 77 million learners and more than 100 Fortune 500 companies.

At Genesys he led post-merger integrations across international acquisitions. His career started in management consulting, advising government and telecom clients across Europe and the Middle East, and he moved to the US in 2012. He has since managed the expansion of multiple B2B software businesses ranging from $300M to $2B in ARR, and holds a Master's in Management from the Institut Mines-Télécom.

His audience is B2B SaaS revenue and operations leaders: CROs, COOs, and VPs and directors of RevOps, Sales Ops, Marketing Ops, CS Ops, business systems and analytics. Around 70% are manager level or above, split roughly 65% North America and 25% EMEA, across SaaS, fintech, devtools and AI companies from Series B through to public.

Mathieu's presence across channels.

PlatformFollowers

LinkedIn

@mathieucognac

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What Mathieu covers, and who shows up for it.

Talks About

  • Revenue Operations
  • Enterprise & Global GTM
  • B2B SaaS Operations
  • Go-to-Market Strategy
  • Sales

Audience

  • GTM & RevOps Operators
  • Sales Leaders
  • SaaS & Tech Companies
  • Enterprise & Mid-Market
  • Marketing Leaders

Best for

  • B2B
  • SaaS
  • Software & Technology
  • Artificial Intelligence
  • Fintech

Formats available.

  • Brand partnerships

    Mathieu brings the channel and the credibility. Social, newsletter, video, and more, running as long as the work needs..

    Channels & formats

    • LinkedIn

      • Video Post
      • Image Post
  • Live events

    Founder summits, product launches, and closed-door exec sessions. Mathieu hosts the room, then brings it home to their own audience.

    Formats

    • Event Facilitation
    • Attendance & content
    • Hosting & moderation
    • Retreats & summits
    • Executive engagement
  • Ambassador program

    Ongoing, not one-off. Mathieu takes on a small number of brand partners per year.

    Formats

    • Brand ambassador

FAQ

Questions before you brief Mathieu.

How booking works, what to expect, and how we scope work with Mathieu.

Mathieu has his own rate card, and the cost depends on the format, the deliverables, and how long the engagement runs. A single LinkedIn video sits at a very different level to a nine-month ambassador programme. Send us your brief with what you have in mind and we'll come back with pricing for Mathieu specifically.

We move quickly. Social and newsletter partnerships can go from brief to live in about a week when the diary allows, and live dates and ambassador programmes may need a little more notice. The real constraint is that Mathieu gets booked up, and we deliberately limit how much sponsored work any creator runs in a given period. An audience that sees back-to-back brand posts stops trusting them, and it's your campaign that pays for that. Send us your date with the brief and we'll tell you straight away what's open.

Yes. Mathieu takes in-person keynotes and live event bookings internationally, with travel and accommodation costed into the engagement. If the budget or the timing doesn't support travel, he also does virtual keynotes, webinars, fireside chats, and podcast appearances.

Mathieu writes and produces his own content. You brief the message, the audience, and the non-negotiables, and he decides how it lands, because that judgement is what his audience turns up for.  Scope and usage rights are agreed in the contract, and you see the work before it goes live.

Usually yes. Mathieu  may work with more than one brand in a category over time, but what matters is how it's spaced and what's agreed. We manage that actively, with exclusivity periods and gaps between competing campaigns, so your work isn't running alongside a competitor's and neither of you is paying for a diluted message. Tell us your category in the brief and we'll be straight with you about what's already committed.

Interested in working with Mathieu?

Every query gets a rapid response from Mathieu's manager.

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