Cover image for Sonny Sangha

Sonny Sangha.

Full Stack software developer, educator, and founder of one of the world's leading coding communities the University of Code

475k
YouTube Subscribers
38M
Views on YouTube Channel

Trusted by

  • Amazon logo
  • Microsoft logo
  • Stripe logo

About Sonny.

Biography.

Sonny Sangha is a Full Stack software developer, educator, and tech influencer, and the founder of one of the world’s leading coding communities — the University of Code. With over 16 years in the industry, he’s helped students, startups, and global brands scale through code, creativity, and mentorship.

Across YouTube, Instagram, and LinkedIn, Sonny has built a global audience of well over 500,000 followers, inspiring developers with hands-on projects, AI-powered builds, and real-world tech insights. His authentic and high-energy ‘LIVE’ teaching style has made him one of the most trusted and recognizable voices in the modern developer space.

Recognizing his influence, leading tech brands including Amazon, Microsoft, Stripe, Cloudflare, Notion, Cursor, and IBM partner directly with Sonny to engage developers in ways traditional advertising simply can’t. These collaborations spotlight cutting-edge software, AI tools, and breakthrough frameworks, helping bridge the communication gap between tech giants and the next generation of builders.

Beyond content, Sonny leads a software agency that develops B2C, B2B, and AI-powered applications and automations.

What makes Sonny’s ecosystem truly unique is how it connects education to opportunity. Many graduates of the University of Code go on to join his in-house development teams, gaining hands-on experience building real-world, production-level applications under his mentorship.

From developer to mentor to founder, Sonny’s mission is simple but powerful: to empower the next generation of developers and companies to build, grow, and thrive in the AI-powered world of tech — not fear it.

Sonny's presence across channels.

PlatformFollowers

LinkedIn

@sonnysangha

11k

YouTube

@SonnySangha

474k

Newsletter

blog

13k

Instagram

@ssssangha

35k

What Sonny covers, and who shows up for it.

Talks About

  • LLMs & Models
  • Building AI Products & Companies
  • AI in Go-to-Market
  • Engineering
  • AI Strategy & Leadership

Audience

  • Solopreneurs
  • Founders & Entrepreneurs
  • Senior Leaders & Managers
  • GTM & RevOps Operators
  • Marketing Leaders

Best for

  • Software & Technology
  • Artificial Intelligence
  • Education
  • SaaS
  • B2B

Formats available.

  • Brand partnerships

    Sonny brings the channel and the credibility. Social, newsletter, video, and more, running as long as the work needs.

    Channels & formats

    • LinkedIn

      • Video Post
      • Image Post
    • X

      • Post
    • Instagram

      • Static Post
      • Reel
      • Story
    • TikTok

      • Video
    • Newsletter

      • Brand Feature
    • YouTube

      • Video
      • Short
      • Live
      • Mention
    • Podcast

      • Interview
    • Webinar

      • Partner webinar
  • Speaking

    Keynotes and fireside chats built around Sonny's own stories, lessons, and hard-won experience.

    Formats

    • In-Person Keynote
    • Virtual Keynote / Webinar
    • Podcast Guest
    • Fireside Chat
  • Live events

    Founder summits, product launches, and closed-door exec sessions. Sonny hosts the room, then brings it home to their own audience.

    Formats

    • Event Facilitation
    • Attendance & content
    • Hosting & moderation
    • Retreats & summits
    • Executive engagement
  • Ambassador program

    Ongoing, not one-off. Sonny takes on a small number of brand partners per year.

    Formats

    • Brand ambassador

FAQ

Questions before you brief Sonny.

How booking works, what to expect, and how we scope work with Sonny.

Sonny has his own rate card, and the cost depends on the format, the deliverables, and how long the engagement runs. A single LinkedIn video sits at a very different level to a nine-month ambassador programme. Send us your brief with what you have in mind and we'll come back with pricing for Sonny specifically.

We move quickly. Social and newsletter partnerships can go from brief to live in about a week when the diary allows, and live dates and ambassador programmes may need a little more notice. The real constraint is that Sonny gets booked up, and we deliberately limit how much sponsored work any creator runs in a given period. An audience that sees back-to-back brand posts stops trusting them, and it's your campaign that pays for that. Send us your date with the brief and we'll tell you straight away what's open.

Yes. Sonny takes in-person keynotes and live event bookings internationally, with travel and accommodation costed into the engagement. If the budget or the timing doesn't support travel, he also does virtual keynotes, webinars, fireside chats, and podcast appearances.

Sonny writes and produces his own content. You brief the message, the audience, and the non-negotiables, and he decides how it lands, because that judgement is what his audience turns up for.  Scope and usage rights are agreed in the contract, and you see the work before it goes live.

Usually yes. Sonny  may work with more than one brand in a category over time, but what matters is how it's spaced and what's agreed. We manage that actively, with exclusivity periods and gaps between competing campaigns, so your work isn't running alongside a competitor's and neither of you is paying for a diluted message. Tell us your category in the brief and we'll be straight with you about what's already committed.

Interested in working with Sonny?

Every query gets a rapid response from Sonny's manager.

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