Cover image for Anthony Trucks

Anthony Trucks.

Former NFL athlete. Architect of the Dark Work framework. The coach high performers turn to when identity is the problem.

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Combined Audience
Former NFL Pro
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Instagram followers
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Newsletter subscribers

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About Anthony.

Biography.

Anthony Trucks is a former NFL athlete and identity coach who works on peak performance through his Dark Work framework.

He came through a difficult early life and the highs and lows of a professional football career, and rebuilt around identity, discipline and resilience. That personal history is the basis of the work rather than a footnote to it.

Today he works with Fortune 500 companies, professional athletes and high performers, running transformation programs covering performance, leadership and mindset for both individuals and organizations.

His audience sits mainly on Facebook, Instagram and his newsletter, and skews toward people actively working on their own performance rather than passively consuming content about it. Brands partner with Anthony when they want to reach that audience with technology products tied to productivity, self-improvement, mindset, discipline and fitness.

Anthony's presence across channels.

PlatformFollowers

LinkedIn

@anthonytrucks

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YouTube

@AnthonyTrucks

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Newsletter

dark work daily

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Instagram

@anthonytrucks

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Facebook

@AnthonyTrucks

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What Anthony covers, and who shows up for it.

Talks About

  • Personal Development
  • Leadership
  • Building AI Products & Companies
  • Influencer Marketing

Audience

  • Personal Development Communities
  • HR & People Teams
  • Senior Leaders & Managers
  • Enterprise & Mid-Market
  • Founders & Entrepreneurs

Best for

  • Enterprise & Fortune 500
  • Software & Technology
  • Wellness & Family Brands
  • Professional Services & Tools
  • Marketing & Agencies

Formats available.

  • Brand partnerships

    Anthony brings the channel and the credibility. Social, newsletter, video, and more, running as long as the work needs..

    Channels & formats

    • LinkedIn

      • Video Post
      • Image Post
    • Instagram

      • Static Post
    • TikTok

      • Video
    • Newsletter

      • Dedicated Send
      • Brand Feature
  • Speaking

    Keynotes and fireside chats built around Anthony's own stories, lessons, and hard-won experience.

    Formats

    • In-Person Keynote
    • Virtual Keynote / Webinar
    • Podcast Guest
    • Fireside Chat
  • Live events

    Founder summits, product launches, and closed-door exec sessions. Anthony hosts the room, then brings it home to their own audience.

    Formats

    • Event Facilitation
    • Attendance & content
    • Hosting & moderation
    • Retreats & summits
    • Executive engagement
  • Ambassador program

    Ongoing, not one-off. Anthony takes on a small number of brand partners per year.

    Formats

    • Brand ambassador

FAQ

Questions before you brief Anthony.

How booking works, what to expect, and how we scope work with Anthony.

Anthony has his own rate card, and the cost depends on the format, the deliverables, and how long the engagement runs. A single LinkedIn video sits at a very different level to a nine-month ambassador programme. Send us your brief with what you have in mind and we'll come back with pricing for Anthony specifically.

We move quickly. Social and newsletter partnerships can go from brief to live in about a week when the diary allows, and live dates and ambassador programmes may need a little more notice. The real constraint is that Anthony gets booked up, and we deliberately limit how much sponsored work any creator runs in a given period. An audience that sees back-to-back brand posts stops trusting them, and it's your campaign that pays for that. Send us your date with the brief and we'll tell you straight away what's open.

Yes. Anthony takes in-person keynotes and live event bookings internationally, with travel and accommodation costed into the engagement. If the budget or the timing doesn't support travel, he also does virtual keynotes, webinars, fireside chats, and podcast appearances.

Anthony writes and produces his own content. You brief the message, the audience, and the non-negotiables, and he decides how it lands, because that judgement is what his audience turns up for.  Scope and usage rights are agreed in the contract, and you see the work before it goes live.

Usually yes. Anthony  may work with more than one brand in a category over time, but what matters is how it's spaced and what's agreed. We manage that actively, with exclusivity periods and gaps between competing campaigns, so your work isn't running alongside a competitor's and neither of you is paying for a diluted message. Tell us your category in the brief and we'll be straight with you about what's already committed.

Interested in working with Anthony?

Every query gets a rapid response from Anthony's manager.

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