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The Best Perplexity Demo - Wasn't a Demo.

Perplexity gave Alex Lieberman full access to their Perplexity Computer and asked him to build something real. No brief, no talking points, just hands-on, building in public.

Client

Perplexity

Pillars

  • Ambassador
  • Live Event

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Perplexity Computer is an agentic AI assistant that uses your computer to complete tasks for you, essentially a general-purpose digital worker that reasons, delegates to sub-agents, and executes multi-step workflows (research, document generation, coding etc). 

Alex Lieberman co-founded Morning Brew, led it as CEO to more than four million subscribers and a $75m sale to Business Insider, and has now co-founded Tenex, an AI engineering and transformation firm partnered with six of the largest AI companies. He publishes to 218k followers on LinkedIn on AI transformation, content systems and building in public. He runs a company whose business is implementing AI for enterprises and mid-market companies. 

Alex got his hands on Perplexity Computer, and had one goal - build something that will help drive forward your business.

The challenge

Perplexity wanted it's capability demonstrated, without a script or a curated feature tour. The bet was that a capable operator left alone with the product would prove more in public than paid media could.

Our approach

Alex used Perplexity Computer to solve two problems he already had, a content system for his own writing and an operating dashboard for Tenex. Both were built live and posted step by step, with none of the process edited to look cleaner than it was.

Outcomes

Two functioning tools. A Content Machine that takes a raw idea through research, structured interviews, drafting and a multi-persona review loop into finished, on-voice writing. And a Founder Dashboard that pulls data from several everyday work tools into one daily view, so Alex and his cofounder can see what changed overnight without opening each one.

Perplexity received two detailed posts from someone with no incentive to overstate the product, each breaking down how the tool was built and why it held up. Deliverables: Two LinkedIn text posts which link to two actual workable tools built in Perplexity Computer. 

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Next Steps

Perplexity has now commissioned Alex to develop a YouTube show showcasing best-in-class Perplexity Computer use cases. 

Work with Alex

Interested in working with Alex or a similar creator?

Give us the brief: audience, format, and goal. We'll come back with a shortlist that puts your brand in front of the people who matter.

  • Abby Murray
  • Alex Lieberman
  • Alex Vacca
  • Alexis Rivera Scott
  • Anthony Trucks
  • Arman Hezarkhani
  • Brandon Redlinger
  • Cathy Hackl
  • Cien Solon
  • Courtney Spritzer
  • David Bell
  • Gaby Natale
  • Jeff Kirchick
  • Jenny Fielding
  • Louis Grenier
  • Martin Gutmann
  • Mathieu Cognac
  • Melanie Borden
  • Noah Greenberg
  • Phill Agnew
  • Rachel Johnson
  • Scott Steinberg
  • Stephanie Cartin
  • Abby Murray
  • Alex Lieberman
  • Alex Vacca
  • Alexis Rivera Scott
  • Anthony Trucks
  • Arman Hezarkhani
  • Brandon Redlinger
  • Cathy Hackl
  • Cien Solon
  • Courtney Spritzer
  • David Bell
  • Gaby Natale
  • Jeff Kirchick
  • Jenny Fielding
  • Louis Grenier
  • Martin Gutmann
  • Mathieu Cognac
  • Melanie Borden
  • Noah Greenberg
  • Phill Agnew
  • Rachel Johnson
  • Scott Steinberg
  • Stephanie Cartin

60+ brands briefed

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